We all know that the internet has changed the way many businesses compete and operate. While most media attention is concentrated at either new social media projects, huge search engines and the most popular eCommerce websites, the Web Development business has also significantly impacted by many small and smaller web design companies and there is much to be learned from the way they go about the website design process.
Lets consider a typical example of a small Santa Monica business in an industry made up of many smaller players. This information may very be helpful to other small businesses who have the ambition to grow their internet presence without spending huge budgets.
Small Local Business background
Prior to the internet, this particular industry custom was one that was extremely localized. This was due to the fact that any given store’s potential market was limited to a one ZIP code or even few blocks from the retail store’s location. The only way such a business could grow was either by attracting more customers to the same store which is very limited or by opening new stores in other cities or states which is presented significant challenges.
Lets assume this business have been manufacturing some products which they able to sell via internet which easily can expanding the company’s potential market from a single ZIP code to almost anybody online. Well, this sounds straightforward enough, but this solution has it own challenges and a most challenging part of it being a small business with limited funds, it was imperative to find a Santa Monica web design company that did not break the bank and provide real results withing logical time frame.
The Search Santa Monica Web Design Company
Given these challenges, the our small business broke down the search for a Santa Monica website design partner into two major activities. First, an extensive Google search was completed to identify the top 2 -3 potential local web design companies. This included learning about each company’s portfolio and clients reviews/references. Second, a detailed requirements document was put together. The idea of this document is to put together all requirements in detail.
Santa Monica Web Design Firm Selected
After going through this time consuming process, Creative Capital Group was selected as the web development partner. There were three major reasons that CCG was chosen. One of the most important parts – portfolio had both depth and breadth in terms of design and technical capabilities. Every site in the portfolio was well professionally laid out, attractive and informative. The company did develop all custom solutions. CCG had also created several eCommerce sites. Also, the company had demonstrated expertise in SEO. In fact, it turned out that CCG wis one of the leading SEO firms in the Los Angeles metro area. Finally, the website design team at CCG is relaxed and easy-going. They could answer questions clearly and concisely without using industry jargon.
Conclusion
Once the business was awarded to CCG - Santa Monica web design company, the project took 6 weeks to complete. This included a technical validation, user acceptance testing, integration testing, and site launch. The overall process was smooth and completed on schedule.
The key take-aways for small businesses wishing to improve their online presence is to put time into the process upfront. By doing their homework and clearly understanding what they wish to get from a website upgrade, they will be in a better position to drive the quoting process and thereby find the design partner that best meets their needs.
