PrimeSport is the leader in providing direct access to the biggest sporting events on the planet. Their extensive experience in hospitality, sports travel and ticketing allows event producers to maximize monetization for their events while protecting their brand identities. www.PrimeSport.com

The Challenge

As the premier sports hospitality company in the country, we had the task of completing rebranding their online identity through a redesigned website and advertising creative.

The X-Factor

• Our ad designs were showcased at the NFC & AFC Championship games on the stadium big screens.
• Completely redesigned website with custom CMS platform and robust ticket packaging capabilities.
• Custom designed advertising collateral for NFL team websites including the Minnesota Vikings, Chicago Bears, Washington Redskins, Baltimore Ravens, Seattle Seahawks, Carolina Panthers, NY Jets, San Diego Chargers and Buffalo Bills.
• Web pages designed specifically for the NCAA Final Four, National Rodeo Finals, The Rose Bowl and more.
• Designing a custom ticket exchange.

How We Did It

We did an extensive amount of research and watched lots of sports, two of our favorite things. With our detailed knowledge of the sports world, we derived a strategy to create a design that showcases the various packages in an engaging and provocative way.

The mobile app market, including independent sales, advertising, and in-app purchases is a billion dollar market and growing quickly. Mobile devices have become one of the most popular application platforms amongst entrepreneurs and existing companies as a marketing/branding tool to engage consumers.

Through our in-depth consulting, development, and design teams, we empower organizations to take full advantage of modern mobile devices for their business.

Mobile Capabilities:

• Mobile Websites
• Mobile Applications & User Interface Design
• Mobile Application Research & Strategy
• Advanced Presentation Design & Development
• Mobile Advertisements and iAds
• iPhone, iPad, and Android Capabilties

Creative Capital Group is at the pinnacle of social media marketing agencies.   We offer a diverse suite of solutions that will drive your company growth through targeted campaigns, celebrity outreach and dynamic creative.

Creative Capital Group provides social media solutions that allow companies to use technology in innovative ways to ignite and cultivate conversations. We develop campaigns from concept to implementation for social media marketing, advertising and audience outreach. We understand the social media landscape and how to deliver complete solutions that drive results.

Virtually everyone is involved in online social networking these days. From preteens to seniors, each day more and more people connect with old and new friends and acquaintances in online social networks. In fact, social networking has evolved into much more than just social fun; people regularly utilize social networking websites to make valuable business contacts and further their professional careers.

Due to its popularity, many businesses are molding their online image to include a social networking aspect. Other new businesses are springing up that solely revolve around online social networking. Here at Creative Capital Group, we can help you design and launch a new social networking website. We can also help you redesign your existing website to include a social networking angle to it. With vast experience in social networking website design, we can help you achieve your precise goals.

The Importance of Social Networking Website Design

Social networking websites need to foster a feeling of community. Users should immediately feel welcomed and comfortable when they enter your website. If they don’t, they aren’t likely to remain there. Ideally, your website should instantly make users feel at home.

To accomplish this, your website must be incredibly easy-to-use and utilize an attractive design scheme. We have a full staff of professional designers and programmers who can create a social networking website design which appeals to your core user demographic. Whether you want a clean, professional look or a fun, hip venue for your users, we can turn your vision into a reality.

Our social networking website design specialists are well-versed in all components of a good community website. We’ll incorporate various interactive features, such as forums, into your new website. We can also create pages where users can easily upload photos or post news about their lives. With our superior social networking website design skills, we can seamlessly incorporate all these features into your website.

The true value of social doesn’t come from the latest viral video or Twitter account. While these can be useful tactics, real sustainable social media success comes from infusing the value of social into the DNA of a brand. And we help our clients achieve just that by providing a solution that includes the listening, engagement, workflow technologies, organizational consulting, engagement services and measurement solutions.

Social media success stems from the creation and engagement of online experiences connecting people and business.

• Social Media Monitoring
• Influencer Identification
• Social Intelligence
• Viral Tracking
• Social Media Campaigns
• Community Management
• SEO and Search Marketing
• Video Scribing
• Facebook Applications
• Facebook Applications
• Marketing Dashboards
• Social Network Software
• Mobile Applications

In today’s world, your website is the face of your business. Backed by extensive research in tandem with your ideas, we believe in delivering comprehensive web design solutions to suit your every business requirement. Find out how our specialized web design services will turn your web site design into a powerful business tool for your company.

Designing a web site is not just about creating a good look & feel to your site. It is also about how to utilize your web design to boost your online presence. From revamping your personal website to developing a powerful online presence for larger corporations, Creative Capital Group Media knows what it takes to attract your target audience. We ensure an interactive, dynamic and user-friendly web experience for your online visitors.

• Dynamic Functionality: Our web designs are creative, interactive, user friendly and easy to navigate. We can add motion graphics, 3D animation, video, slideshows, e-commerce, flash design and more to make your site as dynamic as you want.

• Striking Presentation: We strive to deliver the right balance between looks and functionality. We ensure in following a consistent style in text and graphics to give a professional and look and feel to your site.

• High Visibility: Our commitment to you does not stop with creating an appealing web design. To convert a casual browser into a potential customer, we strive to make your site easily accessible and visible in search engines.

Your website is your first impression to prospective customers, partners and investors. As a result, it must embody the character of your business in a sleek, impressive manner.

Web Design Strategy

We take the time to get to know each client’s business individually, ensuring that each website we create accurately represents the company in question.

In today’s fast-paced world, decisions about who to do business with are made in the blink of an eye. And this is no more apparent than on the web. People make decisions in a flash when browsing sites, and with more and more options becoming available for every product and service, a site’s overall appearance is that much more crucial.

Our creative team will identify core brand characteristics and craft a website image that fits your business identity. We work tirelessly to institute your business’s core into your new website. We provide ample sample designs for your review, while continually updating your website to fit your preferences and goals.

To succeed in today’s global environment, companies must understand the trends driving the world and continually adapt their positioning, operational models and culture accordingly. Creative Capital Group is committed to uncovering the key ingredients to help our clients become high-performance businesses.

You have objectives to meet. You have investors to impress. You have business challenges to overcome. The rapid evolution of Internet technology has forced businesses to recognize both the competitive challenges and the extensive business development opportunity that the web offers.

• Competitive Analysis and Demographic Research
• Business Model Review
• Digital Marketing Strategies
• Brand Identity & Positioning Review
• Product Launches and Redesigns
• Lead Generation Solutions
• Digital Marketing & Advertising Strategy
• Business Development Initiatives
• Social Media Strategies
• Software Development Analysis

We help small businesses find opportunities for sustainable profitable organic growth. Our process combines consulting, business services, strategic planning, data analytics, competitive analysis, sales and business development exploration. Our team finds actionable insights from which our clients boost revenue, reduce expenses, expand and strengthen customer relationships and increase net income.

Building a brand means more than designing a logo. It an integral part of any company and reflects the over values of the organization. It means more than running some ads. It means more than writing a brochure, putting up a website and coming up with a catchy tagline. It means evaluating all the elements of your identity and uniting them in a way that makes just the right impact. Doing it right takes strategy, tactics, implementation and time. So if you call us for help building up, building out or rebuilding your brand, just know that we’re ready to deliver.

Logo Design

Too many people overlook the importance of a good logo. Although a bad logo will rarely ruin you, a great one can catapult you to the top of your field. Nothing is more of an asset than a single symbol that inspires the thought of your product in people’s minds.

A logo must be a combination of several things: it must be attractive, compelling, relatable, and, most important, instantly identifiable. It must be the bridge between you and a relationship with a client, and must represent all the qualities you want people to see in your brand. Never underestimate the advantages of a good logo.

What we do is a very collaborative process – a fluid approach that includes you every step of the way.

Our marketing and business development strategists will digest your business logic to develop a robust backend system to manage the behind-the-scenes tasks more efficiently and productively. We want your site to work effortlessly, without you knowing just how complex it is. Our development team makes sure that the site has the scalability to grow with you and your business, while implementing the right infrastructure for you update and maintain the site.

Developing a working website that is viable in today’s online market means more than simply putting a few pages together. First off, the infrastructure must be solid, and constructed with the finest technology. Second, the graphics and text need to be designed with the most experienced digital artists in the arena. And lastly, the entire site must have a look and feel that inspires feelings of professionalism, brilliance, and fluidity. All the different parts must come together in a seamless, cogent whole.

Content Management System

Creative Capital Group Media has the ability to develop a website content management system that allows even non-technical staff to manage nearly every component of the website. Because Creative Capital Group builds the application in-house, it can be customized to meet the exact needs of any client.

• Identification of all key users and their content management roles.
• Content workflow approvals and tracking with versioning history.
• A robust resource manager for uploading, storing, and integrating files (photos, documents, video, etc.) into your website.
• Custom markup code for easily updating constantly changing information.
• Content tagging used for creating real-time relationships of similar content.
• RSS distribution of most content updates.

Website Development Strategy

Our approach to website development is as pioneering as our design techniques are innovative. We take a more hands-on approach than anyone you will find. The whole process is collaborative from start to finish, with your vision as our goal. Unlike many other design firms who tend to push their own agendas forward, we take the extra time to understand your personal and unique brand, product, or service and what goals you want to accomplish with them via the web.

Creative Capital Group, a professional website design company, has always been at the vanguard of web development. From design plan to deployment to maintenance, we have all the tools and talents ready to make your website stand out from the rest.

Smart advertising. It gets your name out there. It gets the attention of your target audience. And it gets you the results you’re looking for. From strategic planning through the complete concept, writing, design and development of high-impact creative, we can help you craft an innovative and effective advertising campaign in any medium – or all of them. Advertising that works with one audience might score a zero with another. What really counts is that your target market connects with your advertising message.

Advertising is everywhere, yet much of it is wasted. Not because it is poorly created, but because it is not well targeted. Identifying each client’s highest priority markets and the most efficient means to reaching those markets is precisely how Creative Capital Group is achieves superior results.

In their marketing messages and materials, companies too often make the classic conversational mistake: they talk too much about themselves. Instead of focusing on the benefits from the buyer’s point-of-view, they talk about features and functionality of their product or service without demonstrating an understanding of what the customer needs. The result is a missed opportunity to influence the purchasing behavior of the buyer.

At Creative Capital Group, we help companies avoid this mistake by first identifying what messages would lead a prospective customer to buy a product or service. Through research and testing we determine the offers and calls to action that will encourage buyers to act now. And finally we include brand messaging that provides an emotional connection and builds a lasting relationship with the brand.

Effective creative needs to do more then just look good or deliver information. It needs to get people to change their behavior and make a company’s offerings a bigger part of their personal or professional lives. Our creative combines visual, verbal and tonal elements that meet four key criteria:

• Relevance – Your messaging should answer the first two important questions that prospects will ask about your advertising and the products you are selling: “Why should I care and what is in it for me?”

• Intriguing – Many ads and their messages are lost in the clutter because they are too dull to be noticed. Communications that are crafted to capture and hold the attention of your audience are essential.

• Branding –  The only way to move something heavy, such as brand perceptions, is to apply consistent force over time in the same direction. Every message coming from your company should reinforce everything that came before it.

Each advertising medium has its advantages, but no medium prior to the Internet has offered advertisers a means of conducting two-way communication with customers and prospects. Creative Capital Group is zealous about harnessing this medium for the benefit of our clients. We design feedback into everything when possible. And use it constantly to improve the performance of our campaigns.

Let us help with alternative medias such as in-theater, billboards, direct mail, newspapers, magazines, transit, cable, spot and network television. We begin our process with a careful examination of the market and individuals who comprise the core target. Then we build a communications plan that surrounds the target at all major touch points. Finally, we focus on creating a message strategy that will resonate with the target audience and produce the desired result.

Think you can’t afford a powerful marketing strategy? Don’t be fooled into believing that only marketers with deep pockets reap substantial rewards. No matter your marketing strategy, there’s a group of tactics priced to fit. To show you how to choose the right tactics for your marketing mix, let Creative Capital Group create a compelling marketing strategy that builds on your company’s core strengths while showcasing your abilities by utilizing traditional and next-generation technologies to your advantage.

Creative Capital Group can help with a plethora of dynamic marketing initiatives that help drive business, while creating a branded experience that highlights your company’s greatest attributes. The innovation of online marketing ideas that engage, entertain, inform and capture customers is critical to driving meaningful results. Creative Capital Group’s interactive marketing team will create materials and campaigns through a multi-disciplinary team of creative graphic designers, copyrighted, user experience architects and media specialists.

Most businesses will agree that the cost of selling to an existing customer is roughly 6 to 12 times less expensive than to attract new ones.

• Marketing Materials
• Brochures, Postcards, Banners and Flyers
• Direct Mail Marketing
• Surveys and Online Polling
• E-Mail Promotions
• Prospect Database Development

Let Creative Capital Group make the relevant marketing materials and campaigns that your sales force will love and that will drive traffic and sales. For marketing to have a positive impact on sales, you have to create targeted content, both on and offline that match your prospects’ buying cycle.

Research studies have shown that:

• 90% of collateral created by marketing goes unused by the sales force
• 75% of marketers give themselves a failing grade when it comes to providing useful sales support
• Sales people spend 40-60 hours a month in searching for the right marketing content and/or creating their own versions

Marketing Materials

Graphic design is not just about style. It’s about finding the best way to communicate your message. We’ll help you produce materials that speak to your audiences in strong and clear ways: from stationery systems and direct mailers to annual reports and corporate brochures, we develop strategic communications pieces that reflect your brand’s personality. Our design work can be geared to match your existing brand image, or we’ll help you to define a new look for all your communications with a complete corporate identity.

Newsletter and E-Mail Marketing Services

Creative Capital Group can help you discover the power of e-mail marketing and newsletters to better understand your customers, while driving traffic and sales E-mail marketing campaigns that inspire action are much more difficult to deliver than most believe. Success rates are typically in the 3% range and require significant time, resources and capital. With Creative Capital Group, we can alleviate all the difficulties of creating powerful campaigns that lead to increased sales.

With Creative Capital Group, we will create professionally designed e-mails and newsletters with:

• Professional graphic design services
• Interactive capabilities
• Motion graphics services
• Branded imagery
• Customized text and content
• Select database listings
• Effective and compliant distribution
• Tracking and monitoring

E-commerce is still one way many business are increasing their sales. We can help you put your business on the Internet to sell your products and services. The Internet has changed the way we do business, but business hasn’t fundamentally changed. Our tools integrate traditional business management practices with the ability to keep a finger (even remotely!) on the pulse of your business, through the Internet. Our tools provide browser-based windows into the soul of your enterprise.

You’ll find it’s the small things that can make a big difference. An effective e-commerce web site addresses considerations like:

• A customer-centric shopping cart for easy use and compelling presentation of products.
• Management of customer data, so you can market effectively to your customers as well as protect their data.
• Logistics including shipping, order tracking, payment, customer support, recurring billing, multiple languages and currencies, and inventory management.
• A system to easily update product images, descriptions and promotions.
• Detailed reporting to understand customer behavior and identify opportunities to increase sales.

Our e-commerce solution is tailored to your requirements. We provide the capacity for e-retailers to sell thousands of products with reduced costs and improved ROI.