Landing Pages and Microsites

Are you sending all your online visitors to the home page? You may be preventing a large number of your clicks from converting because the message on your home page may not match the offer. Worse, the visitor clicks away because the information is not relevant to what he or she was looking for.


In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.


In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative click-through rates.


Improve your conversion rates by creating optimized landing pages with personalized URLs. They are designed to provide a more personalized experience and proven to dramatically improve conversion of clicks into high-quality leads and/or customers. We offer a marketing solution for campaign creation, web forms and a dashboard with full reporting.


Top Landing Page Features

Creating a quality landing page aimed at improving conversion rates requires systematic and creative approach to marketing and web design.


1. Keep it Short

Keep it short and to the point. Paragraphs should be no longer than three lines, if they are used at all.


2. Relevancy

In the case of PPC landing pages you need to match the offer to your text ad copy. Keywords should be highlighted or displayed prominently. Keep it relevant to that person's search query, because that's all they care about.


3. A direct approach

Bullet points work well online, to help communicate the benefits of a product or service. Keep in mind that people skim read on the web. Use bold text to reinforce key messages.


4. A clear call-to-action

That potentially means a big Buy Now button, above the fold...


5. Fact over fiction

Stick to the key facts and be transparent, especially when the landing page is related to an ad campaign. Do not hide the price. Product features, product features, product features.


6. Persuasion

Persuasion means removing any links that might distract, focusing the consumer's mind on the end goal: the checkout. This means writing compelling copy. Persuade visitors not to drop out by limiting their options - remove link navigation, for example. Prominently display delivery options and costs.


7. Clear scent trails

How easy is it for a novice web user to get from A to B? You need to encourage visitors to walk / run down that conversion path. Conducting usability testing on your landing page templates may also provide you with some answers.


8. Grammatical accuracy

People don’t like spelling mistakes. First impressions count.


9. Reinforcing credibility

Testimonials, press, partners and additional visible customer support are all strong traits of a credible campaign. All these things convey trust and respectability. They ease the mind of the prospective buyer, who might not know your brand. Trust is very important.


10. Good use of images and color

Presentation (colors, graphics, icons) can play a big role in reinforcing purchase intent. Avoid clutter. Use white space and big fonts. Smart layout.