About

CheckPoints is a mobile app that rewards users while they’re shopping. Every time consumers enter a store, they simply look for products featured on the CheckPoints platform and scan them. They receive exclusive content, like games or coupons, as well as points, which are instantly redeemable for real-world rewards like iPads, airline miles and more. www.CheckPoints.com | Free App

The Challenge

Working for one of the most vaunted entrepreneurs in the world is a big challenge to begin with, but when Checkpoints came to us right before their TechCrunch launch to work on their user interface and to create interactive mobile ad designs for brands like Tyson Foods, Bud Light and Degree, we knew we had a big challenge ahead of us.

The X-Factor

• Re-designed the mobile app’s user interface to create a visually captivating and an easily navigated framework.
• Designed mobile ads for Tyson Foods, Bud Light, Degree for Men, Seventh Generation, Amp Energy, Colgate, Dial, Mountain Dew, People Magazine, Arby’s and more.
• Created the company website.
• Developed their brand identity.
• Helped create Tyson Foods’ first ever, mobile ad.

How We Did It

We dug deep and came up with some clever designs that helped separate Checkpoints from its competitors. We spent a considerable amount of time understanding the business model, value proposition to brands, and the user experience to derive ads that inspired action.